What’s it like to conduct "research in the wild?” Field research happens when you go straight to where your users are to see how they experience products in their world. This could mean shadowing them using a computer program at work, following them during their commute while they use a mobile app, or accompanying them to the movie theatre as they purchase tickets from a kiosk.
You can get valuable data and insights from field research, but it takes a solid research plan to ensure that this happens. In this workshop, we’ll go over how to conduct user experience (UX) research with a special focus on how to handle field research logistics. We’ll work through sample case studies and give you a chance to try out several different research methods.
You’ll learn how to:
- Craft smart questions to get the information you need
- Build empathy with users in a short period of time
- Visually communicate and share your findings with stakeholders
- Set up your study to easily transition to the analysis stage
Registration required to attend
Lunch will be provided!